Raising Cane's
Raising Cane's
Speak to any “Caniac” and you’ll hear the same thing: Raising Cane’s isn’t just a chicken chain. It runs on loyalty. On local pride. On a fan base that treats the brand like a badge.
Now Serving: NYC
When Times Square became the site of its global flagship, the brief was bigger than foot traffic. Times Square amplifies everything. The challenge was entering that noise without diluting what makes Cane’s feel personal.
We turned 8,000+ square feet into a flagship that felt unmistakably Cane’s. Texas Toast couches anchored Caniac Corner. A digital crinkle-cut fry screen drew crowds. Cane III stood dressed as Lady Liberty. Big moments, yes—but grounded in the brand’s own assets, not Times Square gimmicks.
Opening day brought in roughly 10,000 customers. More importantly, Cane’s didn’t feel like a novelty drop. It felt established.
From Times Square to Tradition
Holiday windows in New York aren’t ornamental—they’re tradition. They’re ritual. Surrounded by the likes of Macy’s, Bergdorf’s, and Saks, earning a place in that lineup meant becoming part of something bigger than retail.
So we leaned into story. Cane, the brand’s Golden Retriever mascot, wandered through Bryant Park, Rockefeller Center, and Radio City in storybook-style scenes that captured the holiday spirit of a New York winter.
With support from influencers and earned press, the windows fueled over 3,500 social posts and 1.2M impressions over the holidays.
Built for Game Day
Fall means football for Raising Cane’s, but slapping a logo on a sign isn’t enough. We created custom logos and point-of-purchase systems for local, college, and professional teams, tailoring each to the specific traditions, colors, and culture of its fanbase.
The work hit home. Yard signs didn’t stay put. They showed up in dorm rooms and frat houses across campuses. When your POP becomes someone's décor, you know you've become part of the identity.