Lavazza
Lavazza
Lavazza is Italy's number one selling coffee but in the U.S. K-Cup aisle, that distinction was getting lost. Surrounded by look-alike pods and convenience-first messaging, they needed a way to stand apart.
Elevating the Everyday
With K-Cups reimagined to include 16% more coffee, the goal was to elevate a familiar ritual—turning a simple button press into something that feels deliberate and bold.
I wrote copy for social and product detail pages across Instagram, Facebook, and Amazon, supporting a visual approach built around shadow and scale.