Lavazza
Lavazza
Lavazza is Italy's number one selling coffee but in the U.S. K-Cup aisle, that distinction was getting lost. Surrounded by look-alike pods and convenience-first messaging, they needed a way to stand apart.
Brand Challenge: Help Lavazza’s U.S. e-commerce presence speak with clarity and cultural relevance while honoring a legacy Italian coffee heritage.
Approach: Led a voice and messaging initiative that translated Lavazza’s heritage into clear benefit-driven copy across the e-commerce site, product pages, brand storytelling, and customer experiences.
Results: Stronger U.S. brand voice and clearer product experiences that supported Lavazza’s cultural relevance.
Role: Lead website copywriter — e-commerce copy, product descriptions, and cross-touchpoint messaging.