Brand Challenge: Help Sephora create clear, cohesive messaging across digital channels while guiding customers from discovery to purchase.

Approach: Developed benefit-driven messaging across email, push notifications, and SMS, aligning brand voice with product education and timely calls to action throughout the customer journey.

Results: Clearer, more cohesive lifecycle messaging that supported increased open and click-through rates and improved purchase clarity across Sephora’s digital channels.

Role: Lead copywriter — lifecycle messaging for email, push, and SMS.